Posted on August 13, 2008 by Ali
Have a look at this post.
Excerpt:
“Elsewhere on brand republic, someone suggests that WPP is buying another research company because “research is measurable, and WPP likes measurable things”. I would suggest this is the complete opposite of the truth. Research panders to the love of measurement, for sure, but as a marketing activity I cannot think [...]
Filed under: 1 | Tagged: accountability, online, research, WPP | Leave a Comment »
Posted on August 13, 2008 by Ali
People often ask me what Sample 3.0 is and why its important. Sample 3.0 is our social network-based sampling product through which Peanut Labs delivers profiled and targeted sample to market researchers. It’s important because of one very important reason:
Social Networking usage has OVERTAKEN email usage. This data is from 2007, and I’m sure if [...]
Filed under: 1 | Tagged: email, online, sample3.0, social networks | 1 Comment »
